Sriracha Spot
Brief
Bold  |  Addictive  |  Playful
People are addicted to the bold flavor of Sriracha. This concept is to show the actual product of the Sriracha sauce and all the different foods that people eat Sriracha with, in a playful way. The first scene starts with an ambiguous line of Sriracha sauce which becomes an illustration of different foods, and in the end, turns into an illustration of the iconic Sriracha bottle drawn by a Sriracha addict.
Tools : Live Action  |  Lightroom  |  Photoshop  |  InDesign
Guidance : Ara Devejian
Process
Screen Shot 2018-12-16 at 11.21.40 PM.pn
Screen Shot 2018-12-16 at 11.21.19 PM.pn
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