Pure  |  Honest  |  Simple  |  Disciplined  |  Potential

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The number 79 shows that anything that stays in the box becomes a fact, and Gold’s Gym becomes a pure and honest gym.

This box with number 79 is an unique box, which any other rectangle cannot be. The simple box has potential to become anything, and the logotype, Universe, gives the logo a disciplined characteristic. Gold’s Gym’s new logo delivers the new brand voices: pure, honest, simple, disciplined, and potential.

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Tools : Photoshop  |  InDesign  |  Illustrator

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Guidance : Gloria Kondrup