Bold  |  Addictive  |  Playful

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People are addicted to the bold flavor of Sriracha. This concept is to show the actual product of the Sriracha sauce and all the different foods that people eat Sriracha with, in a playful way. The first scene starts with an ambiguous line of Sriracha sauce which becomes an illustration of different foods, and in the end, turns into an illustration of the iconic Sriracha bottle by a Sriracha addict.