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2015
Guidance
Gold's Gym
(Branding System)
Gloria Kondrup
Tools
Brief
InDesign | Photoshop | Illustrator
Pure | Honest | Simple | Disciplined | Potential
This is a rebranding identity system of Gold's Gym. The number 79 and the overall ideas came from periodic table and the golden ratio, focusing on the brand voice: pure, honest, simple, disciplined, and potential.
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