2015      
 
      
Guidance
Gold's Gym
(Branding System)
Gloria Kondrup
Tools
Brief
InDesign  |  Photoshop  |  Illustrator

Pure  |  Honest  |  Simple  |  Disciplined  |  Potential

This is a rebranding identity system of Gold's Gym. The number 79 and the overall ideas came from periodic table and the golden ratio, focusing on the brand voice: pure, honest, simple, disciplined, and potential.

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© 2019 All Rights Reserved to Joanna Hwang