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2015      
 
      
Guidance
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Gold's Gym
(Branding System)
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Gloria Kondrup
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Tools
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Brief
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InDesign  |  Photoshop  |  Illustrator

Pure  |  Honest  |  Simple  |  Disciplined  |  Potential

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This is a rebranding identity system of Gold's Gym. The number 79 and the overall ideas came from periodic table and the golden ratio, focusing on the brand voice: pure, honest, simple, disciplined, and potential.

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